Target Too is a digital-meets-physical art exhibit “where products come to play.” Products at Target reimagined for Art Basel Miami Beach, in expressive and unexpected ways. Exhibits included: 3,500 pool noodles sculpted into a 15’ coral reef; hundreds of Bose speakers powering a giant boom box; thousands of EOS lip balm containers creating a pop-art-inspired mural. To add a layer of digital engagement, we custom-built an iOS app where each of the nine physical art pieces had a corresponding interactive experience that was shareable, playable, and shoppable.