Handy. And hands-free.
The Fanny Basket
Make it real (interesting).
The job: create Target's first-ever April Fool's joke.
The solution: The FannyBasket - an idea that's just fake enough to be funny, but just real enough to make people wonder.
And so, we designed, built, and deployed a dozen or so FannyBaskets. We let Buzzfeed leak an 'early review' of a prototype. We created a product launch video, gave fans a sneak peek on Snapchat the night before, and treated April 1st as one big real-time social playground.
Glowing early reviews
“My hands are free; my life, changed. If Target had lips, I would kiss them…”
CD: Travis Robertson
ACD: Jon Baugh
AD: Michael J Harris
CW: Spud Muther
Product Design: Sam Silva
Director: Josh Thacker
