The internet,
but fun.
In the beginning, there was Organic Social. Today, there’s endless content. And right in between those two epochs, Target was holding space for brands to create moments of entertainment on YouTube. This is: More Ways.
More what?
In each episode of More Ways, this original YouTube series put the spotlight on one product and shared a few top ways to use it (some expected, some surprising), and one way you definitely shouldn’t use it.
More why?
Target recognized a gap in production: CPG brands created content for launch campaigns, but didn’t have the production pipeline for quick-turn, or reaction content. By connecting vendors with Target’s Minneapolis production capabilities, the series consistently delivered against a social-first timelines, generally <6 weeks.
More results:
Some stats down here, like average view times that broke benchmarks, and consistent viewership of 1M+ views per video.
