Target’s multi-year sponsorship of PBS Kids educational programming began in 2019, highlighting the common ground between Target and Public Broadcasting - the joy of learning and the power of community. The sponsorship video was shot on-location at a Minneapolis-area public school, with students sharing energetic moments throughout their day. Originally intended as a 6-month activation, the partnership was so well-received, it fueled a four-year extension, sponsoring programming like Wild Kratts, Daniel Tiger’s Neighborhood, and Nature Cat.