Target Wonderland is a 16,000 square foot holiday destination that used scale and imagination to create an immersive experience of sculptures, spectacles and interactive games. Rather than having guests walk by a holiday store window, we invited guests into the scene itself. Target Wonderland is part magical toy store, part larger-than-life holiday playground. It included larger-than-life, interactive spectacles such as the “S.S. Free Shipping” - a life-sized Lego pirate ship surrounded by a snowball ball pit; “mega Etch A Sketch” - a big-screen Etch A Sketch that draws you in seconds; “Hulk Hands Christmas tree” - over 300 light-up Hulk Hands assembled to create a 10 ft. Christmas tree.